District Council 37 Subway ad campaign "Cut Private contractors, Not Public Services" wins a Platinum Award in MarCom Awards 2009 competition

MarCom Awards judges select Platinum Winners for their excellence in terms of quality, creativity and resourcefulness.

District Council 37’s Subway Ad Campaign “Cut Private Contractors, Not Public Services!” has won a Platinum Award in the MarCom Awards 2009 competition in the Publicity Campaign category. This is first time that District Council 37 has been a Platinum Winner, the top honor in this international competition.

“DC 37 is gratified by this award, which is a tribute to the union’s firm commitment to the power of communications to create and move a powerful message,” said Executive Director Lillian Roberts. “We are especially proud because it honors the members for their willingness to be part of this important publicity campaign and to go the extra mile to help get the union’s message out.”

Created in conjunction with District Council 37’s national union AFSCME, the subway ad campaign was launched in May 2009 to spotlight a "shadow government" of private contractors and outside consultants funded by $9 billion of New York city’s $60 billion budget. The message illustrated by photos of DC 37 members on the job: “Tell City Hall: Cut Private Contracts, Not Public Services!”

MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. The competition is administered and judged by the Association of Marketing and Communication Professionals. Contestants come from a wide range of national and international public relations organizations, large universities and non-profits, and even Fortune 500 companies.

There were almost 5,000 entrants from the U.S. and abroad in this year’s MarCom Awards competition, with the prestigious Platinum Award going to those entries judged to be among the most outstanding. MarCom Awards judges select Platinum Winners for their excellence in terms of quality, creativity and resourcefulness. Approximately 18 percent of entries, including the DC 37 subway ad campaign, received this award.

As a Platinum Winner, the District Council 37 Communications Department is listed alphabetically among the Platinum Winners on the MarCom Awards website at www.marcomawards.com.

A MarCom Awards news release accompanies this DC 37 news release. To view the award-winning District Council 37 subway ad campaign, click here.

District Council 37 is New York City's largest public employee union, with 125,000 members and 50,000 retirees.